I’m a sustainability strategist, postdoctoral researcher, and speaker on the role of companies in addressing some of the largest challenges facing our world today.

As a sustainability strategist...

I collaborate with business owners, leaders, and city officials to develop their role in addressing sustainability, so they spend less time reacting to the changes in their environment and more time creating a positive impact.

With a background in marketing, I have also designed, planned and executed marketing communications and branding strategies for companies and other organizations.

 As a postdoctoral researcher...

I create knowledge to make sense of business in a world that is facing fundamental transitions.

I have published several peer-reviewed research articles on journals like Journal of Cleaner Production, Journal of Business Strategy, and Finnish Journal of Consumer Research, and co-authored book chapters in international publications, such as Case Studies in Food Retailing and Distribution. I have also presented my research in academic conferences at Aarhus University (DK), Nova University (PT), and Yale University (US), among others.

I defended my doctoral dissertation Reframing the Role of Companies in Sustainability: Toward business sustainability transitions on 26th June, 2020. You can download the dissertation here.

As a speaker...

my lectures, keynote speeches, and panel participations cover a wide range of topics, such as business sustainability, corporate responsibility, and circular economy.

The most meaningful speaking events for me are those that generate a positive impact on the audience in terms of added insight and inspiration. Such events have recently been: Design Forum Finland online talk on new value creation for sustainability (FI), KIERTO-kickoff seminar on how to create new work around Circular Economy (FI), and International Leader Speaker Series on corporate responsibility (US).

As a person...

I'm an explorer with a strong curiosity factor. I'm always exploring new ways of thinking and doing that could help in unlocking the human potential and challenging the status quo. With a risk of becoming the jack of all trades and a master of none, I tend to focus on the bright side of having a broad spectrum of interest; strengthening the systems thinking ability. I'm a people person by heart (ENFP for those who rely on Myers-Briggs), but I'm equally interested in how technology can––and will––better the world.