As a sustainability strategist...

I collaborate with leaders to develop their role in addressing sustainability, so they spend less time reacting to the changes in their environment and more time creating a positive impact.

With a background in marketing (15+ years), I have also designed, planned and executed several branding and marketing strategies for companies and other organizations.

 As a researcher...

I create knowledge to make sense of business sustainability transitions.

I have published several peer-reviewed research articles on journals like Journal of Cleaner Production, Journal of Business Strategy, and Finnish Journal of Consumer Research, and co-authored book chapters in international publications, such as Case Studies in Food Retailing and Distribution. 

I defended my doctoral dissertation Reframing the Role of Companies in Sustainability: Toward business sustainability transitions in 6/2020. You can download the dissertation here.

As a speaker...

my lectures, keynote speeches, and panel participations cover a wide range of topics, such as business sustainability, corporate responsibility, and impact branding.

The most meaningful speaking events are those that generate a positive impact on the audience in terms of added insight and inspiration.

As a person...

I'm an explorer with a strong curiosity factor. I'm always exploring new ways of thinking and doing that could help in unlocking the human potential and challenging the status quo. I'm a people person by heart (ENFP for those who are fans of Myers-Briggs), but I'm equally interested in how technology can better the world.