My research focuses on understanding and improving business from the sustainability transition perspective. My passion is to create the most influential data-driven insights for businesses to speed up such transitions through their various interactions in the marketplace.
I received an M.Sc. degree in marketing from Tampere University, Finland, and publicly defended my Ph.D. dissertation at the Faculty of Management and Business, as part of the customer-oriented marketing research group. You can download the dissertation here.
In the dissertation, I'm exploring the role of companies in sustainability. The findings show how companies can drive business sustainability transitions by reframing their business strategies, management activities, and co-creation practices.
I define business sustainability transitions as:
fundamental, long-term change processes in cultures, structures, and practices, initiated by companies through marketplace interactions, that shift the established business environments to more economically, environmentally, and socially sustainable modes of production and consumption.
The articles, which form the dissertation, act as windows to strategy, management, and co-creation of the reframing process:
- Lahtinen, S. Kuusela, H., Yrjölä, M. (2018). The company in society: When corporate responsibility transforms strategy. Journal of Business Strategy, 39(4), 11–18.
- Lahtinen, S. & Yrjölä, M. (2019). Managing sustainability transformations: A managerial framing approach. Journal of Cleaner Production, 223, 815–825.
- Lahtinen, S. & Närvänen, E. (early cite). Co-creating sustainable corporate brands: A consumer framing approach. Corporate Communications: An International Journal
- Saarijärvi, H., Sparks, L., & Lahtinen, S. (2019). Food, health, and data: Developing transformative food retailing. Case Studies in Food Retailing and Distribution. Woodhead Publishing Series in Food Science, Technology and Nutrition (189–204)
My research wouldn't be possible without the support of several foundations and other organisations. Hence, I extend my deepest gratitude for The Emil Aaltonen Foundation, The Finnish Cultural Foundation, The Finnish Science Foundation for Technology and Economics, The Foundation for Economic Education, The Oskar Öflund Foundation, The Tampere Foundation for Economic Education, The University of Tampere Foundation, and the US Embassy in Finland.
I'm a member of the Network for Business Sustainability (NBS) and the Organizations and the Natural Environment (ONE) Division of the Academy of Management. Take a look at their websites for cutting-edge guidance for sustainable business.