Research has the power to change the world, but only once people hear about, understand, and act upon it.

My research focuses on understanding and improving business from the sustainability transition perspective. My passion is to create the most influential data-driven insights for businesses to speed up such transitions through their various interactions in the marketplace.

I received an M.Sc. degree in marketing from Tampere University, Finland, and publicly defended my Ph.D. dissertation at the Faculty of Management and Business, as part of the customer-oriented marketing research group. You can download the dissertation here.

In the dissertation, I'm exploring the role of companies in sustainability. The findings show how companies can drive business sustainability transitions by reframing their business strategies, management activities, and co-creation practices.

I define business sustainability transitions as:

fundamental, long-term change processes in cultures, structures, and practices, initiated by companies through marketplace interactions, that shift the established business environments to more economically, environmentally, and socially sustainable modes of production and consumption.

The articles, which form the dissertation, act as windows to strategy, management, and co-creation of the reframing process:

See all my publications and lectures here

My research wouldn't be possible without the support of several foundations and other organisations. Hence, I extend my deepest gratitude for The Emil Aaltonen Foundation, The Finnish Cultural Foundation, The Finnish Science Foundation for Technology and Economics, The Foundation for Economic Education, The Oskar Öflund Foundation, The Tampere Foundation for Economic Education, The University of Tampere Foundation, and the US Embassy in Finland.

I'm a member of the Network for Business Sustainability (NBS) and the Organizations and the Natural Environment (ONE) Division of the Academy of Management. Take a look at their websites for cutting-edge guidance for sustainable business.

Sustainability transitions