My research focuses on understanding and improving business from the sustainability transition perspective. My passion is to create the most influential data-driven insights for businesses to speed up such transitions.

I hold an M.Sc. and a Ph.D. in marketing and a B.Sc. in risk management from Tampere University, Finland.

My doctoral dissertation explores the new role of companies in sustainability from the viewpoints of strategy, management, and co-creation. You can download the dissertation here and access the articles, which form the dissertation, below:

See all my publications and lectures here

A researcher at heart, I continue my post-doctoral treatise on the collaboration strategies between incumbent and newcomer companies in driving sustainability transitions forward, especially in the fields of energy, agro-food, and transportation.

My research wouldn't be possible without the support of several foundations and other organisations. Hence, I extend my deepest gratitude for The Emil Aaltonen Foundation, The Finnish Cultural Foundation, The Finnish Science Foundation for Technology and Economics, The Foundation for Economic Education, The Oskar Öflund Foundation, The Tampere Foundation for Economic Education, The University of Tampere Foundation, and the US Embassy in Finland.

I'm a member of the Network for Business Sustainability (NBS) and the Organizations and the Natural Environment (ONE) Division of the Academy of Management. Take a look at their websites for cutting-edge guidance for sustainable business.