At SHIFT Business Webstival 2020, I got the opportunity to discuss sustainable business models as a way for companies to move beyond legal compliance, eco-efficiency, sustainability reporting, and other incremental intentions that are still dominating the sustainability rhetoric and practice in business today.

In the 30-minute speech, I bring the worlds of strategy and sustainability together. I introduce the three business models for sustainability: The Innovators, The Propagators, and The Investors. I brave to argue that only through redesigning their business models for sustainability, companies can leverage their core business and the scale advantages it offers to bring real sustainability transitions forward.

In case you missed the program on the Solution Stage at SHIFT, you can now watch it below. My speech starts at 1:30:40: